Edmund Ang Named Managing Director of Unica Asia

Sydney, NSW March 15, 2007 - Unica Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) software, announced Edmund Ang as its new managing director, Asia. Mr. Ang will be responsible for driving revenue growth, thought leadership and customer success across Asia, Australia and Japan. He will build upon Unica’s growing customer base to solidify Unica’s position as the EMM market leader in Asia.

“Over the last five years, Unica has increased its revenue, staff and operations in international markets, and we are excited about what Edmund’s leadership will bring to this new area,” said Yuchun Lee, Unica co-founder and CEO. “Edmund brings a wealth of experience to Unica and will be a valuable addition to our team. He understands our market and shares our passion for customer success.”

Prior to joining Unica, Ang served as senior vice president, Asia Pacific, for salesforce.com and Genesys Telecommunications. Ang also held senior positions with Richter Systems, Oracle, and IBM. At Unica, Ang will lead Asian operations from Unica’s office in Singapore.

“I admire the growth and success Unica has achieved in the Asian and Pacific markets,” said Ang. “The company has a strong customer base including many of the region’s most significant financial institutions, insurers, telecom providers, retailers, and universities. I look forward to growing our business in Asia and ensuring the continued success of our customers.”

About Unica
Unica® Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing — from planning and budgeting to project management, execution and measurement. More than 500 companies worldwide have adopted Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff, including Mr. Ang; inability of Unica to continue to grow its overseas markets; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Laura Hindermann
Greenough Communications
617.275.6519
lhindermann@greenoughcom.com