Social Media
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Awards & Recognition
2009
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Unica Receives High Marks in SiriusDecisions' Demand Creation Provider Evaluation Unica was commended by SiriusDecisions for “providing a marketing automation platform with a high level of customizable business rules and processes,” and offering “robust built-in marketing resource management capabilities that allow organizations to schedule and manage complex activities.” The evaluation also notes that “Unica’s solutions can help streamline and coordinate larger marketing departments that must negotiate a more complex stream of campaigns and programs across multiple business units and regions. The ability to define such execution rules, coupled with preference rules that customers and prospects can set to communicate their preferences, means that Unica will be a solid consideration for organizations that need a high level of flexibility in their marketing efforts.” |
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Forrester Research Positions Unica as Leader in Cross-Channel Campaign Management Unica was cited as leader in the independent report “The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009.” Unica ranked highest overall among the CCCM vendors evaluated. Forrester recognized Unica’s platform depth, strategy, and strong roster of clients. Additionally, they highlighted Unica’s capabilities for campaign design, optimization, cross-channel integration, and data management. |
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2009 DMA Future Innovators Award Unica Interactive Marketing has been recognized by the DMA as a winner of its inaugural Future Innovators Award. The Future Innovator is chosen based on how well its product or service has influenced and improved the marketing industry throughout the previous 12 months. |
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2009 Gartner & 1to1 Customer Awards: Marketing Optimization Unica customer EMC received a 2009 Gartner & 1to1 Customer Award for Marketing Optimization. EMC was recognized for its ability to dynamically segments customers and develop an engagement model to avoid campaign collisions (with Unica’s marketing solutions). |
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Software Magazine's Software 500 Unica was listed on the 2009 Software Magazine Software 500 ranking of the world’s largest software and service providers. This is the eighth consecutive year that Unica has been included on the list. |
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The 2009 Market Leader Awards: Marketing Automation Unica was named Leader in the Marketing Automation category of the 2008 CRM Market Awards, marking its sixth consecutive year atop this list. The Market Leader Awards recognize excellence in the CRM industry. |
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Forrester Research Positions Unica as Leader in Web Analytics Unica was cited as a leader in the independent report “The Forrester Wave™: Web Analytics, Q3 2009.” As noted in the report, “[NetInsight] is one of the most flexible and customizable offerings evaluated. Unica enables these capabilities in part through its use of an open relational database that extends beyond web analytics to support its broad set of interactive marketing solutions that acts as the conduit for offline data integration. NetInsight excels at reporting and analysis, scoring perfect marks in the categories of scenario/funnel analysis, visitor segmentation, and ad hoc analysis.” Unica NetInsight scored highest overall for Product Strategy. |
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Customer Interaction Solutions 2008 Product of the Year Award Unica Interactive Marketing has been recognized by Technology Marketing Corporation's Customer Interaction Solutions (CIS) magazine as a 2008 Product of the Year Award winner. The winners represent companies that have proven they are dedicated to quality and excellence while addressing real needs in the marketplace.
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Unica Positioned in Leaders Quadrant for CRM Multichannel Campaign Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for CRM Multichannel Campaign Management*.” |
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Unica Positioned in Leaders Quadrant for Marketing Resource Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Marketing Resource Management*.” |
2008
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Customer Interaction Solutions 2008 Product of the Year Award Affinium Campaign Interact has been recognized by Technology Marketing Corporation's Customer Interaction Solutions (CIS) magazine as a 2008 Product of the Year Award winner. The winners represent companies that the CIS editors think display the vision, leadership and attention to detail deserving of the prestigious Product of the Year Award. |
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Software Magazine's Software 500 Unica was listed on the 2008 Software Magazine Software 500 ranking of the world’s largest software and service providers. This is the seventh consecutive year that Unica has been included on the list.
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The 2008 Market Leader Awards: Marketing Automation Unica was named Winner in the Marketing Automation category of the 2008 CRM Market Awards for the fifth consecutive year. The Market Leader Awards recognize excellence in the CRM industry.
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JupiterResearch Positions Unica as a Definitive Industry Leader for Large Enterprises Using Analytics Unica was cited as a leader in the independent report “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value.” As noted in the ‘Constellation’ report, Unica’s NetInsight solution provides a robust analytical foundation for its enterprise marketing management offering. Built on an open relational database, NetInsight enables integration of granular analytics data within other applications such as campaign management, event detection, and predictive modeling. The NetInsight interface is intuitive and capable of drilling down into the data warehouse for unlimited slicing and dicing of information.”
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Unica Positioned in Visionaries Quadrant for Enterprise Marketing Management Unica positioned in the visionaries quadrant of Gartner, Inc.’s “Magic Quadrant for Enterprise Marketing Management, 2008*.”
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2008 American Business Awards (aka 'The Stevies') Awarded, Best Marketer – Karen Hudgins, marketing specialist, Unica Corporation The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide.
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Unica Positioned in Leaders Quadrant for Multichannel Campaign Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Multichannel Campaign Management, 2008*.”
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Unica Positioned in Leaders Quadrant for Marketing Resource Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Marketing Resource Management, 1Q08*.”
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Forrester Research Positions Unica as Leader in Marketing Leadership and Relationship Marketing Scenarios Unica was cited as a leader in the independent report “The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008.” As noted in the report, “Unica has been delivering a broad set of analytical and marketing software for more than a decade. As one of the earliest champions of the enterprise marketing vision, Unica has consistently focused its strategy on meeting the needs of the marketing organization. Unica is a Leader because it has combined strong campaign management functionality with a growing planning and management platform while judiciously adding advanced analytical capabilities like optimization, event detection, and interaction management. Unica also has the strongest strategic vision, which reflects its intent to build out the platform to support all marketing roles.”
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Peppers & Rogers Group 1to1 Impact Awards Winner TD Bank Unica customer TD Bank Financial Group received a 2008 Peppers & Rogers Group 1to1 Impact Award for Marketing Optimization. This award recognizes companies that demonstrate the best use of marketing automation to support and enhance the customer experience. TD Bank was recognized for its ability to successfully increase new customer acquisition rates for products and loyalty to the organization, while reducing attrition to competitors.
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2007
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MITX Technology Awards’ Best Event-Marketing Solution for 2007 Unica’s Affinium Detect, an industry-leading event-detection solution, was awarded top honors in the category of Customer Relationship Marketing at the fourth annual Massachusetts Innovation and Technology Exchange. The MITX awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving advancements. | |
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The 2007 Market Leader Awards: Marketing Automation Unica's Affinium suite of applications was named Winner in the Marketing Automation category of the 2007 CRM Market Awards for the fourth consecutive year. The Market Leader Awards recognize excellence in the CRM industry.
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KMWorld Magazine Trend-Setting Product of 2007 Unica's Enterprise Marketing Management suite was recognized as a trend setting product of 2007 for streamlining the entire marketing process for brand, relationship and Internet marketing, from planning and budgeting to project management, execution and measurement.
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Unica Positioned in Visionaries Quadrant in Gartner’s Magic Quadrant for Enterprise Marketing Management Report Unica positioned in the “Visionaries” quadrant in Gartner, Inc’s “Magic Quadrant for Enterprise Marketing Management, Q207.” According to the report, visionaries “have a strong vision for applying technology and developing a platform to support a wide variety of marketing roles, functions and processes.” Six EMM vendors currently qualify for the Magic Quadrant.
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Forrester Research Recognizes Unica as a Web Analytics Leader Unica's web analytics solution, Affinium NetInsight, was cited as a leader in the independent report "The Forrester Wave™: Web Analytics, Q3 September 2007."
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Customer Interaction Solutions 2007 Product of the Year Award Affinium NetInsight on Demand has been recognized by Technology Marketing Corporation's Customer Interaction Solutions (CIS) magazine as a 2007 Product of the Year Award winner. This is the second time that Unica has been recognized for its web analytics solutions. The winners represent companies that the CIS editors think display the vision, leadership and attention to detail deserving of the prestigious Product of the Year Award.
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Software Magazine's Software 500 Unica was listed on the 2007 Software Magazine Software 500 ranking of the world’s largest software and service providers. In a highly competitive year, Unica was ranked in the 200-210 decile. This is the sixth consecutive year that Unica has been included on the list.
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Unica Positioned in Leaders Quadrant for Multichannel Campaign Management Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Multichannel Campaign Management, 1Q07.” Gartner defines “Leaders” as companies that “consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
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