Ruby Kennedy

Ruby Kennedy, co-founder and key contributor to product strategy, leads product management for the Affinium Suite.

Kennedy has extensive experience in data mining, predictive modeling, and marketing automation, and began her career with Digital Equipment Corporation's Machine Learning Consulting Group. Since co-founding Unica in 1992, she has worked with the company's clients to improve their customer relationship management practices and marketing program ROI.

Kennedy is co-author of Solving Data Mining Problems Through Pattern Recognition, (Prentice-Hall, 1995-1997).

Kennedy holds both Bachelor and Master of Science degrees in Computer Science from M.I.T.