Resource Library

Knowledge for Marketing Success

Unica's Resource Library contains information and materials to help prospective and existing customers, as well as Unica alliance partners, learn how Enterprise Marketing Management solutions can power marketing success. Access to documents in Unica's Resource Library requires registration.

Affinium Product Sheets
The Affinium Suite provides robust customer analytics, campaign management, lead management and marketing resource management capabilities.

White Papers
Access in-depth information about marketing and technology trends and gain insight into how marketing technology is driving competitive advantage for businesses.

Case Studies
Read how innovative businesses utilize Unica's award-winning Enterprise Marketing Management solutions to power marketing success.

Analyst Reports
Find out what leading industry analysts have to say about the criticality of optimizing marketing technology to reach new levels of customer focus and profitability.

Podcasts
Unica's podcasts offer you on-demand resources for best marketing practices.

Webcasts
Unica's webcasts offer you on-demand resources for best marketing practices, including how enterprise marketing management can benefit your business.