Social Media
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Unica Recognized as a Leader in Cross-Channel Campaign Management
| Forrester Research, Inc. evaluated 11 cross-channel campaign management vendors based on 91 criteria and found that Unica led the pack with its platform depth, cross-channel program integration, and data management capabilities. Unica is recognized for offering marketers a set of tools to manage highly relevant and personalized communications delivered through online and interactive channels, as well as traditional programs such as mass advertising, direct mail, and telemarketing.
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